 |
| Web-site promotion |
 Web-site promotion - is a responsible task, which, as a final result, improves the effectiveness of your site’s performance.
What is “Promotion”?
The term “promotion” is a wide conception about a range of arrangements aimed to increase the web-site attendance, which may include web-site advertisement in the traditional Intentet-channels (legal electronic mailing, banner webs etc), as well as search promotion and context advertisement.
Search promotion
Search promotion means a range of actions, directed onto the growth of web-site positions in the search results based on separate words, or onto the growth of gross number of visitors from the search engines.
Search promotion consists of two main stages – inner site optimization
(adaptation of the structure, information and special mega-tags) with a glance at the chosen key words and outer promotion (work, aimed at information difusion in the Internet in the form of references, articles or other materials), which influences the external quotability ratings and web resource authority.
Context advertisement
Context advertisement – is a relatively young channel of attrecting the target visitors. This type of advertisement is based on two components: semantical nucleus (key words) and grouns, which transmit the announcements to the users, based on their behavior.
This explains why the contextual advertisement was used for the first time in the search engines, where the user’s behavior is the main feature (every user makes a search request and checks the search results).
Advantages of the contextual advertisement:
• Attraction of the active target audience;
• Comfort and efficiency in the preparation of the advertising campaign;
• Possibility to plan the advertisement budget expense and the quantity of passages to the site;
• Quick achievement of the first results (visibility of the site in the search engines).
Disadvantages of the contextual advertisement:
• Possible increase of the advertisement budget in the course of the battle against the competitors for the leading positions in the system;
• Dependence of the effect on the current advertisement means volumes (out of money – the site disappears from the search engines and thematic grounds).
For making a preliminary order of the search web-site promotion or contextual advertisement âàì íåîáõîäèìî you need to make an approximate list of the key words, which are important to you, and to send them to us, indication the address of the promoted web-site.
During three working days you will be sent a commercial offer and a brief analysis of the current situation and the web-site weak-points.
|
|
