Every Internet-user who constantly has an access to the Web starts to notice the difference between the sites. Let us paraphrase one of the advertisement slogans: “Not all sites are equally useful!”
This claim is absolutely correct. A well projected site strives to concrete goals. Depending on the tasks, assigned to the site, we choose the way of information presentation, navigation, functional modules, etc.
Actually web-sites can be divided into the following groups:
Online Business Cards
Small in their volume (1-3 pages), but performed with a high-quality design. Objective: Giving the information about the company, contacts, short list of its services and products. Forming the image of the company and completing the corporate style of the company (style-package, graphic advertising material).
Pomo-sites
The size of the site can be different, but as a rule the sites like that have a natural volume “limitation”. It can be explained by the fact that the site is created for a definite action and does not contain extra information. The user, who visits this site, does not get any “information noise” and the effect of such a site is better than the one of a separate page of the general company’s web site. Objective: complete information to the user about the service or product proposed. Additional interactive services, aimed at the interaction with the visitor and potential consumer. This site may contain polling, voting, and possibility to edit the comments or send the propositions of improving the service or product. The comfort of using the site’s web-address on the outer channels (printed production, business cards, stickers, etc) is undoubtful.
Promo-site may be used for marketing researches of the target group. This site may contain polling, voting, possibility to edit the comments or send the propositions of improving the service or product. The comfort of using the site’s web-address on the outer channels (printed production, business cards, stickers, etc) is undoubtful.
Web-offices (Corporate sites)
This must be the most common site group on the Net. Web-offices contain the information about the company, services, possible collaboration ways, etc. Objective: full information for the visitor about the company and its activity. Possible presentation of departments’ structure of the company and thus classification of the potential clients’ addresses. Additional services (preliminary order forms, cost-sheet calculation, etc) allow diminishing the time of client’s communication with the employees of the company. Important role is played by the PR-component of such a site. This is the company’s news publication, branches, press-releases and different announcements. The example is module of subscription to the news and subscribers management. It will allow a quick information of the regular customers about the changes, no matter if these are changes of the bank requisites or season discounts.
Intranet sites
This site group is destinated to the internal use by the employees of the company and often is not represented in the public part of the Internet in the complete size. Objective: optimization of the company’s departments’, regional representatives’ or dealers’ work. Quick information interchange, work progress and orders tracking. Possibility of integration with CRM-systems and communication programs and company’s services, thus making an integral corporate information system.
Interactive sites
These are the sites, directed to the active interaction with the visitors. Interactive sites are realized with the use of the most recent Internet-technologies and methods. Objective: Marketing research of the target group, promo-actions, attracting the attention and interest to the company or separate products and services.
It is evident that an interactive site may play the role of the promo-site or be a perfect research instrument.
On-line shop Objective: direct realization of products or services (whole share or retail), dealers’, suppliers’ management, possibility of being used as a channel of information about actions or discounts. This provides an effective common work with the real (off-line) shop. Synchronization of the actual information about the products (remains at the storehouse, price, etc.)
Therefore at the stage of projection it is very important for you to make a decision, concerning the way, offered by us and to choose this or that concept for your future site.
This influences the effective way of your site performance and the level of income to the company, provided by the site.
And please pay your attention to one more matter. The web-industry conception itself means flexibility, so we propose you not to follow the traditional templates and not to limit your ideas to the mentioned classification. Almost every project may mean a successful integration of the component, conventionally related to one or another functional group.
Every Internet-user who constantly has an access to the Web starts to notice the difference between the sites. Let us paraphrase one of the advertisement slogans: “Not all sites are equally useful!”
